Transparentcars (collectively, “Transparentcars” or “us” or “we”) are committed to respecting and protecting your privacy. This privacy policy covers the collection and use of information for each Transparentcars website and any websites or mobile applications that link to it, as well as the information we collect when you interact with us through social media, events, apps or other websites and online services.
EFFECTIVE DATE: August 28, 2023
Transparentcars understands that privacy is important to our users. This privacy policy covers the collection and use of personal information for each Transparentcars website, mobile application, as well as the information we collect when you interact with us through social media or other websites and online services, attend one of our trade shows, conferences, webinars and other live or virtual events hosted or managed by Transparentcars (“Events”), or use any other service, online marketplace, or e-commerce platform provided by us or our affiliates (collectively, the “Services”) .
Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws.
BY USING OR ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH OUR POLICIES OR PRACTICES, YOU SHOULD NOT USE OR ACCESS THE SERVICES OR PROVIDE US WITH ANY PERSONAL INFORMATION.
We may provide different or additional privacy notices in connection with certain activities, programs, and offerings. Additionally, we may provide additional “just-in-time” notices or notices at collection that may supplement or clarify our privacy practices or provide you with additional choices regarding your personal information.
What Information We Collect
We use the term “personal information” – also called “personal data” or “personally identifiable information” in the laws of some jurisdictions – to refer to information that reasonably identifies, relates to, describes, or can be associated with you. Data that has been de-identified or that otherwise cannot reasonably be related back to a specific person is not considered personal information. The precise definition of personal information may vary depending on your place of residence, but we take the same general approach to protecting your privacy, subject to any additional measures that may be required by applicable laws.
How We Collect Your Information
Information you give us: We collect information that you choose to provide to us when you create any account with us, request customer service, register for an Event, purchase event related services, subscribe to our magazines (either directly or through another company such as a subscription agency), sign up for email newsletters, enter a sweepstakes or contest, participate in surveys, or otherwise submit to us through our website, via a social media platform, email or text message, in person, over the telephone, or by mail. During the registration process we may request certain contact information and demographic information about you such as your name, mailing address, email address, phone number, company name, size of company and professional title. We also may receive information about you from other sources and add it to the information you have provided to us. If you choose to register for a trade show, conference or other event on this website or one of our online platforms, you may also be asked to provide your credit card information to fulfill your registration or purchasing requests, as well as other financial transaction data. We also collect audiovisual information, including recordings of online events. By attending an Event, you acknowledge and agree that you may be recorded.
Information collected automatically: When you use the Services, we or third parties we work with may automatically collect certain information using technologies such as cookies and other tracking technologies described below.
- Cookies and Similar Technology: We may automatically collect information and data through the use of log files, “cookies” or other information storage and tracking technology. These technologies allow us to track usage behavior and compile website usage information that will allow for the improvement of content and targeting advertising. This information may include your internet protocol (IP) address, associated company name, if any, browser type, platform, internet service provider (ISP), time and date stamp, general geographic information, referring pages and exit pages. We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Services. We may also use cookies to customize your visit to the website and for other purposes to make your visit more convenient or to enable us to enhance the Services.
- Analytics: The Services incorporate various tracking technologies, including, but not limited to, Google Analytics, Meta, and Twitter, all of which have their own privacy policies.
- Clickstream Data: As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to the Services. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our website or app, how visitors navigate throughout the Services, and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Services.
Information from other sources: We may collect the following information about you from third-party sources.
- Subscription registration information that we may receive if you sign up for Transparentcars magazines and publications through third-party subscription services.
- Information that we purchase from third-party databases to support our marketing efforts.
How We Use Information
Transparentcars may use your personal information for any of the following reasons:
- To provide, maintain, personalize, optimize, and improve the website, including research and analytics regarding use of the website, or to remember you when you leave and return to the website;
- To provide and improve our products and services, to provide you with customer service, to process any transactions you request, or authenticate you as a customer;
- To deliver targeted advertisements (including interest-based advertising on our websites and applications), promotional messages, notices, and other information about products, events and services of ours, our affiliates and third parties, such as exhibitors, sponsors, licensees and media partners;
- To offer you customized content and other personalization to make the Service more relevant to your interests and geography;
- To provide you with information about products or services you may be interested in, including our Events;
- To provide you with e-newsletters you have requested;
- To send you notices for subscription renewal;
- To contact you regarding marketing endeavors;
- To allow access to Transparentcars owner or affiliated e-commerce or transactional products;
- To invite you to participate in user testing and surveys as well as sweepstakes, competitions, contests, and similar promotions;
- To support core business functions, including internal audits;
- To comply with legal and compliance obligations;
- For security and fraud prevention;
- To support health and safety at our events; and/or
- For any additional purposes that you specifically consent to.
We may also use your information to:
- provide relevant networking, speaker sessions, presentations, and exhibitor product recommendations as part of our event matchmaking services based on the preferences and interests you provide during your registration, your interactions on our websites, platforms, and at our events; and/or
- include in participant directories to provide visitors, exhibitors, and sponsors names and business contact details of those attending the event.
We reserve the right to develop and derive aggregate data (meaning information that relates to a group or category of individuals, from which individual identities have been removed) from personal information in order to enhance and maintain the Services, and such aggregate data will be treated as non-personal information.
Data Retention
We will retain the personal information we hold about you for as long as we have a legitimate business need or as needed to provide you with the Services, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregate data, or any other data that constitutes non-personal information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
Cross Border Data Transfers
We may store this information in the United States or we may transfer it to any other country. If you are located outside of the United States and voluntarily submit information to us, we may transfer that information to and store that information in the United States. The data protection laws in countries to which personal data are transferred may or may not provide a level of protection equivalent to the laws in your home country. Wherever we hold the data, we will apply the terms of this privacy policy and any applicable data protection law. Where applicable, we may use model clauses approved by the laws of your jurisdiction (such as Standard Contractual Clauses approved by the European Commission) for cross-border data transfers.
Data Security
We maintain certain procedures to protect the confidentiality, security and integrity of information you submit to us or that we collect while it is controlled by us. We also use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal information. However, the storage and communication of such information cannot always be completely secure. Also, we cannot and do not guarantee that data transferred to third parties in accordance with this privacy policy will be protected against intentional or accidental misuse or loss.
Changes to This Privacy Policy
We may change this privacy policy and our data collection and management practices. We reserve the right to update changes to this privacy policy and to our practices in collecting and handling personal information. If we make material changes, we will post a notice at this website and indicate at the top of this statement when it was most recently updated. Any updated version of this privacy policy will be effective immediately upon posting unless otherwise specified. Your continued use of the Services after the effective date of the revised privacy policy will constitute your consent to those changes. However, we will not, without your consent, use your personal information in a manner materially different from what was stated at the time your personal information was collected. We encourage you to periodically review the website for the latest information on our privacy practices.
Contact
Please contact us if you have questions or wish to take any action with respect to information to which this privacy policy applies.
